Insight’s Management Team

As a Co-Founder and Head of Business Operations I focus on managing Insight Education and overseeing Strategy, Financials, Marketing and HR. I graduated with an MBA from the Stanford Graduate School of Business and I also hold a BASc in Civil Engineering from the University of Toronto in Ontario, Canada. I have professional experience as a management consultant with McKinsey and Co., where I worked with retail banking clients. I also served as a Construction Manager with Turner Construction Company for four years managing the operations associated with the $500 million renovations of the General Motors Renaissance Center in Detroit, MI. Soon after graduating from Stanford University, I founded a company focused on identifying and pursuing attractive investment opportunities in the private industry. My search, in tandem with my Stanford classmate Purvi Mody, led me to Insight Education. 

I spent more than twelve wonderful years as a College Counselor at Insight and I loved every minute and the hundreds of students I crossed paths with! My role is now focused entirely on business operations. Insight throws many exciting challenges and opportunities at me on a daily basis and I look forward to playing an active role in the long-term growth and development of this wonderful organization. 

During my tenure at Insight as a counselor, I worked with students who were admitted to Stanford University, Cornell University, Duke University, Washington University in St. Louis, Northwestern University, Rice University, USC (with scholarships), The University of Illinois, UIUC, University of Washington – Seattle, Pomona College, and Carnegie Mellon University (Computer Science), to name a few. I also helped students gain admission to all UC Schools including UCLA, UC Berkeley, UC San Diego, UC Davis, UC Irvine, UC Santa Barbara and UC Santa Cruz. I believe that every child is a unique individual and therefore deserves a very personalized Insight experience in order to better guide them throughout high school and the college admissions process. We all learn in different ways and we are all therefore suited to very different college environments. In my current role, I continue to work with our counselors regularly. 

My favourite day of the year takes place every October when the Insight Team is invited to volunteer at Impact Academy, a tuition-free public charter school in Hayward, California, for their annual CSU Day. Our team spends the morning assigned to different classrooms, helping seniors complete and submit their applications to California State Universities and answering all of their questions about applying to the CSUs, the UCs and any other public or private universities across the United States. During my time at Stanford I spent two years volunteering at the Costaño School in East Palo Alto serving as a mentor to a second/third grader as she tackled math and reading. I have also volunteered my time as a pro-bono consultant with the Stanford Alumni Consulting Team on projects for St. Matthew’s Episcopal School in San Mateo, The Nueva School in Hillsborough and the Redwood City Education Foundation. 

As a proud Canadian I love getting back home to Toronto as often as possible to spend time with my family and giving my three sons the opportunity to spend time with my family. And of course, cheering on the Raptors, the Blue Jays, the Leafs and Team Canada Hockey!!! 

I live in Menlo Park, California with my family. I relish the time I get to spend with Purvi and my three sons, Ajit (15), Talin (9), and Kalem (7)! On any given day, I can be found inside a gym cheering on Ajit and his Junior Varsity Menlo-Atherton High School Bears basketball team, serving as Head Coach for Talin’s Menlo-Atherton Little League Space Cowboys Minors baseball team or running down the sideline cheering like a madman at one of Kalem’s Oregon State Beavers flag football games! I relish the time I get to help them with their classical guitar skills, playing football or improving their baseball swing in the yard, basketball in the driveway, riding our scooters to the park or cheering on the 49ers at Levi’s Stadium!!! Click HERE to watch my video.

Hello, I’m Purvi! 

As a Co-Founder and Head of College Counseling at Insight Education, I have the incredible privilege of helping students discover who they are, define their goals, and bring their college dreams to life. I have always believed in the transformative power of education, and after more than 27 years in the college admissions field, my passion for this work has only grown deeper.

My journey began in 1998, when I started working privately with students on SAT prep and college admissions strategy. In 1999, I joined Achieva College Prep (later acquired by Kaplan/The Washington Post), where I designed and launched the Jump Start Program for 9th, 10th, and 11th graders—an initiative that remains close to my heart. Since then, I’ve had the honor of working with more than 2,000 students, guiding them not only through the intricacies of college applications but through the formative years of their academic and personal development.

My students have been admitted to top universities across the country and around the globe—places like Stanford, Harvard, Brown, Columbia, Yale, MIT, UC Berkeley, UCLA, USC, Carnegie Mellon, NYU, UT Austin, and the University of Washington. Internationally, I’ve supported students earning admission to Oxford, Cambridge, LSE, and Imperial College in the UK, as well as the University of Toronto, McGill, Waterloo, and UBC in Canada. Each success story is a reminder of how powerful it is when students are matched with the right schools and empowered to tell their stories authentically and boldly.

My counseling philosophy is simple but deeply personal: help each student find the schools that are the best fit—academically, socially, and emotionally—and then guide them in presenting themselves in the most honest and compelling way possible. Whether I’m working with a middle schooler just starting to build the foundation for high school success, a freshman exploring passions and clubs, or a senior fine-tuning a personal statement, I approach every interaction with care, strategy, and heart.

Over the years, I’ve also worked closely with families navigating transitions between middle school and high school, as well as those exploring graduate programs, including law and medical school. No matter the stage, I love diving deep with students and helping them build the confidence and tools they need to thrive. I am also an active member of WACAC (Western Association for College Admission Counseling), where I continue to stay engaged with developments in higher education and the college and university admissions landscape both in the United States and Internationally.

I graduated with honors from UCLA with a BA in Psychology, and minors in Education and Business. I later earned a Master’s in Education from the Stanford University Graduate School of Education, and an MBA from the Stanford Graduate School of Business. Stanford recently honored me with the Governors’ Award for exemplary and long-standing volunteer service to the university. I am also a member of the Stanford GSB Alumni Association (GSBAA) Board of Directors. I am inspired, excited and humbled to serve on the GSBAA!  

What truly drives me every day, is my connection with students. I thrive on their energy, ambition, and resilience—and I consider it a great honor to be part of their lives during such an important chapter. Helping a student discover their voice, their purpose, and their path forward is what makes this work so meaningful to me.

When I’m not reading college essays or strategizing summer internship plans, you can usually find me cheering for the San Francisco 49ers, watching a Stanford football game, or enjoying a musical in San Francisco with my family. My oldest son is now a freshman at Menlo-Atherton High School, and my two younger boys, ages 10 and 7  (future Insighters!), are in elementary school. Time really does fly!

If you’re looking for someone who will guide your child with wisdom, dedication, and genuine care, I would love to speak with you. Let’s work together to make your child’s college admissions journey one filled with clarity, confidence, and possibility.

As an administrative professional with over twenty years of experience, I am thrilled to bring my skills and passion to Insight Education. Growing up in the Bay Area, I’ve always been surrounded by innovation and diversity, which has shaped my dedication to helping others succeed.

My journey began at Monticello Academy in Santa Clara, where I served as an Office Manager, Assistant Director and Preschool Admissions Director. During my time there, I recruited new families, managed student databases, and implemented retention strategies to ensure student enrollment remained strong. I also collaborated with teachers to enhance classroom conditions and organized numerous events, including Annual Career Days and Promotion/Graduation ceremonies. These experiences honed my skills in event planning, mentorship, and issue resolution.

At ProActive Business Solutions in Oakland, I further developed my expertise in office management by coordinating appointments, managing inventory, and onboarding new hires. My role as an Administrative Associate at Blankenship CPA Group in Nashville allowed me to deliver exceptional customer service, optimize office documentation, and oversee event logistics, enhancing productivity and efficiency.

I hold an Associate of Arts in Child Development from DeAnza College, which has provided me with a solid foundation in understanding and supporting child development. This educational background, combined with my professional experiences, has equipped me with the tools to contribute effectively to Insight Education’s Mission.

I enjoy working at Insight Education because it allows me to blend my organizational skills with my passion for education. Helping students and families navigate the educational journey is incredibly rewarding. I thrive on the opportunity to connect with students, support their aspirations, and contribute to their success in meaningful ways.

Outside of work, I enjoy spending quality time with my family, exploring the beautiful Bay Area, and, of course, cheering on the 49ers. I look forward to continuing my journey with Insight Education and making a positive impact on the lives of our students and their families.